What is Ghost Energy?
Ghost Energy is an exciting addition to the energy drink market. With zero sugar content and only 5 calories per can it is a healthier alternative to the better-known brand.
In the article that follows we will be talking about where Ghost Energy comes from, why it is rapidly gaining popularity, and what the unique selling points of this energy drink add to the appeal.
Let’s start by looking at the factors that make Ghost Energy a welcome brand and then we will give you some interesting information about Ghost Energy history.
What is Ghost Energy?
Ghost Energy is just another energy drink, right? Not quite, as it does have some unique attributes.
Energy drinks are about providing that energy boost many of us need at times – just as we often crave a strong cup of coffee!
These products are used by people who need a wake up in the morning, who want a boost of energy after a hard-working day, and also by persons indulging in a workout.
It’s important we add that Ghost Energy, and its rivals are not designed as pre-workout supplements, but many people find them useful as such.
Where Ghost Energy differs from rivals is in the lack of sugar. Most energy drinks contain notable quantities of sugar, making them unfit for persons who are dieting.
Ghost Energy is presented in a range of interesting and original flavors – some in collaboration with popular candy producers such as Warheads – and in bright and attractively branded cans.
We’ll be looking in more detail at the flavors and special editions that make this brand unique, but first we want to talk about the people behind Ghost Energy drink and the history of the brand.
The History of Ghost Energy
The Ghost brand entered the health and fitness supplements market in 2016 with a range of protein mixes and other products.
They deliberately pitched the brand in bright and noticeable packaging and adopted the ‘Be Seen’ logo to highlight commitment to transparency in the ingredients across the product range.
Ghost is positioned as a ‘lifestyle’ brand and quickly gained popularity especially among younger adults. It is notable for its use of fitness influencers, popular gamers, and YouTubers in its marketing campaigns.
Upon researching their customer base, it became clear that consumers buying Ghost products were also purchasing energy drinks.
Ghost entered the market with its own energy drink brand in 2020, in partnership with the market-leading Anheuser-Busch InBev drinks organization. The brand has since become a popular addition to the market.
Part of the appeal of Ghost Energy Drink is the original and interesting selection of flavors, but there is more to Ghost Energy than this.
The brand enters into collaborations with other brands – most notably in its use of unique flavors such as the ‘Warheads Sour Watermelon’ edition in collaboration with the Warheads candy brand.
Let’s look now at what makes Ghost Energy different and what it can do for you.
What Ghost Energy is Good For
As we mentioned at the start of this article Ghost Energy is sugar free. Most energy drinks include sugar as a major ingredient.
Not only is it free of sugar but it is carefully designed to provide a mere 5 calories in each can. This is a major draw for people who need an energy boost and are dieting at the same time or simply wish to drink a healthier option.
Ghost Energy includes many energy-boosting ingredients. Clearly a brand aimed at the younger and more active demographic, it also appeals to gamers who enjoy the added stamina the product provides.
Ghost Energy works because of a number of carefully chosen ingredients that are in the mix. These combine to provide an energy boost, added stamina, and greater concentration for between 4 and 6 hours.
Ghost is transparent not only about what isn’t in its energy drinks but want is. Let’s have a look at a few of the ingredients found in Ghost Energy Drink.
Natural Caffeine – caffeine is in most energy drinks. That in Ghost Energy is in the form of natural caffeine obtained from the coffee bean.
There are 200mg of caffeine in one can of Ghost Energy. This compares to 100mg in an average cup of coffee.
The safe recommended daily dose for a healthy adult is 400mg, so two cans should be the maximum. In fact, that is the recommended daily intake as per the maker’s instructions.
Because of the amount of caffeine in Ghost Energy and other energy drinks, it is not recommended that these products should be used by young children. We’ll talk more about who it is safe for and otherwise shortly.
Taurine – Taurine is an energy-boosting amino acid that is produced naturally in the body. It is the major ingredient in Ghost Energy.
As with all ingredients it is here in safe dosages. Taurine is found in just about every energy drink, and also helps with cognitive performance. It is naturally good for blood flow.
Taurine is widely used and entirely safe when sticking to the recommended daily dosages.
AstraGin – An interesting ingredient in Ghost Energy is AstraGin. This is a trademarked product. It consists of a mix of compounds of the astragalus and ginseng plants.
These two products are known to have energy boosting properties – among others – and AstraGin is often found in products in the health and fitness sphere.
In addition to the above ingredients there are others present in Ghost Energy in minor doses. Many are preservatives, others – such as vitamins in the B group – are additional energy providers.
Unique Flavors and Varieties
The unique Ghost Energy flavors and fun collaborations with popular brands adds a different aspect to this energy drink. Let’s talk about a few of the most interesting examples.
Ghost Energy Swedish Fish combines flavors from the popular candy brand Swedish Fish with the usual Ghost Energy attributes to provide a popular and refreshing sugar-free drink. Note that to achieve the flavor this example includes small amounts of artificial flavoring.
Ghost Energy Citrus is one of the standard flavors in the range and among the most popular. As with many flavors of Ghost Energy Citrus includes ingredients such as Neurofactor Coffee to provide added focus and stamina.
Another very popular choice is the Orange Cream Ghost Energy drink. With a sweet flavor and energy boosting ingredients this one is a good choice for a morning pick me up.
Bubblicious Strawberry Splash is a Ghost Energy collaboration with the popular gum company, and one that has proved popular with buyers.
The above are just some of the flavors that Ghost Energy is available in. The brand is continually linking with other famous brands to keep its image relevant.
All Ghost Energy varieties are vegan friendly, sugar free, and low in calories.
It is important we remind that pregnant women, persons with medical condition or on certain medications, and young children should not use Ghost Energy or any other brands of energy drink.
Before we wrap up here’s what consumers have said about Ghost Energy Drink.
User Reviews and Feedback
We looked at Ghost Energy reviews and comments on the brand website as well as on various social media platforms and here are some of the comments we found:
Talking about Ghost Energy Citrus one customer gave it 4/5 stars and said ‘My favorite energy drink. Doesn’t make me jittery and weird feeling.’
The limited edition Bubblicious Strawberry Splash Ghost Energy Drink gained many reviews with one saying, ‘Incredible flavor, would it to be available all-year round!’ Another was less complimentary with a 2-star review reading ‘Other Ghost flavors are amazing but not this one unfortunately.’
Most Ghost Energy comments are positive although there are some reviews about buyers opening cans that were flat. These seem to be in the minority.
Conclusion
Ghost Energy Drink is made by a reputable company that is already established in the health and fitness sector. It has been carefully researched and is aimed at persons who already use Ghost products and who want a more healthy energy drink option.
With zero sugar and only 5 calories per can it differs to the competition in being a healthier option.
The unique and original flavors and limited-edition collaborations with other brands add a fresh appeal to this range of Ghost Energy Drinks.
Consumer appeal is enhanced by popular YouTubers, fitness influencers, and gamers being part of an attractive and successful marketing campaign.
If you are interested in trying Ghost Energy, it is available at many retailers, and we recommend lovers of energy drinks giving this fresh and exciting brand a try.